The Influencer Formula Revealed: How 11 Ordinary Filipinos Became Industry Influencers

Now, we're all bringing everything together so that you can use what you learned in the previous lessons. This will help you in becoming the influencer that you are meant to be. Get ready to become the sought out expert that prospects, clients, and other people will fight to get your attention from. 

So let’s learn ...

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How to Write Viral Content That Positions You as an Expert

viral content

In our last lesson, we talked about how to ...


In that last lesson, you discovered… 

  • The reason why you need the right kind of followers to elevate your business, freelancing, and remote work 
  • Why 1000 followers is a good start for you to aim at 
  • The exact steps that you have to take to get there 
  • Growth hacking tips and tactics that will grow your fanbase 

But now you want something better. And this is going to launch you to heights you never even thought possible… 

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How to Get Your First 1,000 Followers in the Next 30 Days

What if I told you that in the next 30 days or less, you’ll be able to:

  • Get clients knocking at your door...
  • Be known as an in-demand expert in your desired field…
  • Double, triple, or even 5X your current income...
  • Charge premium fees whenever you like…
  • Increase your chances of working with your dream clients...
  • Start a thriving agency or online business from scratch...
  • Get more high-quality customers for your brick-and-mortar business...

...and so much more. 

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Working as a Creative? Here’s how to use Social Media

We all know that creatives can use social media to promote themselves and their art. But you have to ask yourself...


Well, imagine this... 

You're a social media professional who often goes on trips to Baguio. 

But frankly, the magic is lost. With the traffic, nosy tourists, and rapid urbanization, you long for the days when the City of Pines isn't as congested as it is.

But one night, one of your friends Ardi , invites you to look at a different side of the city. You agree. After all, you're tired of the umpteenth visit to Burnham Park, Mines View, and all the other places tourists congregate. Also, you're sick of looking at your friends dancing to the tune of Tala. 

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How Social Media Amplifies Branding

We've all heard about how social media helps in branding. But you have to ask...


Before we answer that, let me tell you a story of three people.

Barney knows how to create the perfect Filipino-Korean fusion burger. So it's natural for him to start a food truck selling these delectable sisig and kimchi combo treats. But even if he makes what his die-hard customers call "a Filipino-Korean culinary revelation," it seems he can't strike it big in his city. 

Because when he looks at the competition a couple of steps away, he sees a lot more people coming in. Also, he's not the only food truck vying for the attention of customers. It seems that he's just one of the people serving "fusion cuisine." And it's hard for Barney's restaurant business to be remembered. 

So even if Barney wants to grow his business, he can't seem to get more customers. 

Here's another one... 

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Goal Setting for Social Media AD 2020

Happy New Year! It's over a week now, and there are lots of things to do for you and your social media. Here's the question, though... 

Have you thought about setting goals for your social media activities? 

Before you answer this question, let me show you a couple of scenarios...

Carl is the owner of a restaurant. And while he's glad that things worked out well in 2018, he wanted to level things up in 2019. It's not just about the operations of his business. He also wants to have more customers in his restaurant. 

He decided to use his restaurant's social media accounts (Facebook, Instagram, etc.) for that coming year. But too bad, he doesn't have a clear plan of action on what to do. 

And because he doesn't have a plan, the efforts that he does in social media are not as efficient as he wants it to be. 

Here's another one... 

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The Dangers of Social Media and How to Control Them

Let me be clear, any form of technological advance is bound to have danger in it. And that includes social media. 

Oh, I should know. As a copywriter who frequently works, gets clients and relaxes in the social media space, I have felt the dangers that are present in it. 

Let me tell you my story... 

I've been working as a copywriter since late 2017. And as part of my work, I need to go through and use social media in lots of different forms. 

But even if social media is a tool, and let's face it, a source of enjoyment and relaxation, I am fully aware of the dangers that it poses. 

For example, I tend to get distracted and lose focus on the work that I am supposed to do. Why? I have to continually check the notifications on every social media platform that I have. It could be through Facebook, LinkedIn, Twitter, etc. 

I noticed that this has left me addicted to just looking at the accounts that I have. And honestly, I just stopped right here so I can see who gave a reaction to a recent post. 

And now that I'm back, perhaps the worst thing that I experienced in social media is someone impersonating me. Some jerk took a photo of myself and connected with my female friends. Later that person was asking for nude pictures from them. 

While it's good to know that my female friends know who I am, it's still unnerving, and I hope this won't happen to anyone at all. 

But let's face it, social media, like any internet technology, has its dangers.

And sadly, my story isn't unique. Because you could be ...

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Social Media and Digital Marketing: A Match Made in Heaven

social media and digital marketing a match made in heaven

Social Media will always be a part of digital marketing. In fact, we can say that both intertwine to form a partnership. And this partnership has affected the world in more profound ways.

When used, it can impact your job, business and freelancing career. But when you use both, it can grow and scale your business or goals by leaps and bounds.

In fact, it will help in ways you never thought possible. And when this happens, surprising things occur.

Think about it. Why don't you imagine yourself...

As a freelancer, it can help you position yourself to the right audience. And when this happens, you will have an immense advantage. It helps you get the clients you want and deserve.

As an employee, knowing how to use these can help you in building an edge. It can put you above the rest of the workforce. And this can spell a raise or a promotion.

As an entrepreneur, this can help you reach out to the people who need your products and services. In turn, it enables you to get the profit that will run and grow your business.

But you have to ask...

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Why Doesn’t Your Social Media Marketing Work?

why doesnt your social media marketing work

So you think that using social media marketing will always give you success. 


Think of the following scenarios… 

You’re a freelancer handling social media accounts for a restaurant. You were expected to increase the number of followers and likes to your client’s page. But it’s the end of your contract, and you could hear crickets and no likes. 

You were assigned by your boss to handle lead generation using chatbots. But even if you made all the necessary action, you still haven’t gotten the number of leads. 

You own a business and decided to launch a course that shows your expertise. You then create a team that helps you harness Facebook ads. But at the end of our campaign, you don’t even get a conversion. 

It sounds sad, but it’s always a possibility to fail in whatever you do. And of course, this includes working in social media marketing. 

Here’s the thing, knowing, and having the skill isn’t enough. It still depends on one crucial thing. 


If you cannot execute plans correctly, you are in danger of failing spectacularly. 

You might know every strategy and skill that comes with working in social media marketing. But if your execution sucks, it’s as if you know nothing at all. 

So in this article, we’re going to understand why it isn’t working for you through the following things…

1. Why Do You Use Social Media Marketing

2. Pathologies of Execution 

3. Overcoming The Pathologies of Execution 

So let’s get to it starting with… 


Understand that when you are doing business, you are selling. And for you to be successful in selling, you need three essential things. These are … 

  • Leads. These are contact information of your potential customers or clients. You have to establish a relationship with them so that you can turn them into… 
  • Conversions. These are first time buyers of your product or service. Because you did your job well nurturing them as leads, you got them to pay for you. Now, this isn’t just the end of your relationship. If you make them feel satisfied, you can turn them into…
  • Retentions. These are your repeat-buyers. No doubt they liked what you gave them. And because of that, they keep coming back for more. 

When you use social media marketing, you have to keep these things in mind. Your end goal isn’t just to get likes. What you do is to ultimately get one, a combination, or all of those three. 


The work you do in social media to get leads, conversions, and retentions involves the MARKETING FUNNEL. 

The marketing funnel involves these stages…


Knowing these things, you now know what to aim for when doing your social media work. 

But even if you do know these things, a question remains. 

What stops me from executing correctly?

Even if we have everything we need, we don’t become successful because of the …


The pathologies of execution are reasons why a plan is not accomplished efficiently or is not a success at all. 

Professor Stanley Ridgley discusses five in his lecture on Strategic Thinking Skills. 

These are … 

1. Omission of Responsibility. 

Goals don’t work unless you actually commit to them. 

Here’s a scenario…

Josh was assigned to work handling the Facebook page for his client. The problem is, he doesn’t take it seriously. It’s as if he doesn’t have a sense of responsibility at all. 

The bottom line is this, your social media marketing won’t work if you or your team don’t take responsibility. 

If there is no commitment, there is no result. 

2. Overreach

One of the flaws we have as human beings is that we overestimate. 

We have a tendency to assume that we can produce more with the insufficient resources we have. These resources can either be time, money, or energy. 

When we overpromise and don’t have these resources, we overreach and ultimately fail. 

3. Breakdown of Communication and Coordination 

No matter how tight a plan is, there are still instances where mistakes can happen. Why? Because there are forces, we can’t control. 

And to overcome this, we have to communicate and coordinate with our teams and clients continually. 

Because when there is a breakdown in communication and coordination, failure is unsurprising. 

4. Poor Intelligence 

Knowing is half the battle. It’s the same thing with social media marketing. 

You at least need to know what you are dealing with. This means understanding the following things…

  • ideal clients
  • competitors 
  • market 

Knowing this is intelligence. And if you have little or none of this, your business is running blind. 

5. Inertia 

You have to understand that a business is dynamic. If nothing changes for a long time, you are in danger of losing your success. 

The same goes for social media marketing. Because in a world where people continuously use social media, if you don’t take action, you stay behind. 

No doubt, we all want to overcome these in our work in social media marketing. 

That’s why we’re also going to tell you …


1. Extreme Ownership 

Jocko Willink has this to say about being responsible, 

“any team, in any organization, all responsibility for success and failure rests with the leader. The leader must own everything in his or her world. There is no one else to blame. The leader must acknowledge mistakes and admit failures, take ownership of them, and develop a plan to win.”

Jocko Willink

This is EXTREME OWNERSHIP. Whether you are part of a team or leading a team for social media work, you have to consider yourself the leader of it. 

You have to make sure that you take responsibility and ownership of the projects or tasks assigned to you. 

This is how we beat the omission of responsibility. 

2. Practical Understanding

We have to understand our capabilities. Why? Because we have to be practical as well. 

It’s great when we have goals that go above and beyond. But even in social media, where results can also surprise us, we have to know what we can do. 

In knowing this, we don’t fall short trying to overreach. 

3. Swift Communication, Tight Coordination  

We have to be able to communicate as soon as we can whenever there are changes. It has to be as quick as possible. 

It’s not just sending messages regularly. It means giving relevant information promptly. 

This also means that coordination should be streamlined. It should be clear what the process should be.

Because when your communication is swift and your coordination tight, you beat breakdown.

4. Strategic Intelligence 

You have to know how to get the right kind of information that will help you and your social media marketing. 

This means being able to understand the right things on your…

  • target market
  • competitors
  • market

You have to think strategically. 

5. Constant Strategic Action

Movement is a sign of life. This also holds true when it comes to social media marketing. 

That’s why you have to continually need to take action in your work as a social media professional. 

No doubt, you have to wait and keep still at some moments. But when you consistently commit to taking action, it helps you go beyond inertia. 

Understand that we are not perfect. We occasionally fail when we face these pathologies of execution. And now that we know these, we have a better chance at success in our social media marketing.

How to Learn Social Media Marketing the Strategic Way

Is there a right way to learn social media marketing? Considering the way we each learn uniquely, I think there is no one correct answer. 

But with all the materials and content made available, it’s a challenge learning things most efficiently and quickly possible. 

Think about it, you may be … 

…a worker who was assigned a task in handling the social media of your boss 

…a freelancer wanting to learn how Instagram works for business 

…a businessman or entrepreneur who needs to know how to set up a Facebook page

There’s a likely chance that you need to know how things work the soonest possible time so that you can decide and take action. 

And for you to do that, you need to be able to learn and implement faster than your competition. 

And the way to do that is to learn strategically

But how do you do that? 

In this article, we’re going to introduce a framework that you can use to learn social media marketing in the most efficient and fastest way possible – strategic learning

We’re going to talk about…

  1. What Your Learning Goals Are
  2. Pre-Learning Considerations 
  3. The Meta-Skill of Meta-Learning
  4. Goalsetting using OATS

Let’s begin… 

What Are Your Learning Goals

One easy way to cut down on the time in learning a skill is to understand what and why you have to learn. Why? Because we simply cannot accommodate all materials and content in learning, knowing that we have limited resources. These resources, which could be time, money, and energy must be conserved so we can work in the best way possible. 

So let’s look at the kind of goals that we have to consider starting with … 


Professional goals aren’t just limited to moving up the corporate ladder or gaining a higher position in an organization. In this instance, a professional goal means building an edge by getting relevant, marketable skills. These marketable skills will put you above the rest of the professional crowd, or at the very least, get you noticed by potential clients, customers, or employers. 

When this is your goal, you have to focus on not only getting certified and recognized. You also have to work in becoming competent and being able to produce results that potential clients, customers, or customers need. 

Ultimately, your focus in learning for your professional edge is to get a skill set that shows competence. 


Alright, you’re not really learning because you want to get hired. You want to master social media marketing because it’s this newfangled thing that can get you more business. 

Social media marketing can indeed help you in making your business more well known. But you have to consider this when learning social media, ultimately your goal in using social media is to get more leads, sales, and retentions. 

What do I mean by this? Here it is…

  • Leads. These are your potential customers. So when learning about social media marketing, learn skills that will help you get more leads that will eventually become…
  • Sales. These are first-time buyers of your service or product. Sooner or later, you have to get them to become…
  • Retentions. These are your repeat customers. Social media marketing can be used to help you communicate with them.

Whatever your business goals are, look at learning through the lens of those three things. 


Of course, you are learning something (like social media marketing) not merely because of professional or business reasons. No doubt you’re learning it because to you this is something fun or enjoyable. 

In the end, there is a guaranteed satisfaction when it comes to mastering something. With that in mind, your learning for personal reasons can help you stay motivated as you go through all the learning and material. 

So know your goals. And keep these in mind when you prepare yourself using the next step… 

Pre-Learning Considerations 

It’s foolish to just get into a program without considering it first. No doubt, you are excited to follow through after reading an article, watching a video, or finishing a course. But if you just go through the material without preparation, you’re absolutely going to fail. 

So consider these three things before actually making plans…


The burden of living is that it has limitations on everyone. We all have limited resources that we have to use to achieve in whatever plans or goals we set out. 

Consider the following limitations when it comes to your learning in social media marketing: 

  1. Time. We all have the same number of time, although it is limited. And considering that you don’t really have all your time to spend learning, you should know how to prioritize your time. 
  2. Money. Yes, there is always a chance that the money that you have isn’t enough for learning and implementing. In which case, you have to find more affordable alternatives that will help you achieve your goals.
  3. Energy. Even if you hypothetically have the time and money to do the learning, you are limited by the power that you have in accomplishing things. As much as possible, you don’t have to strain yourself. You have to find a way to have reserves of energy to be able to do more efficiently. 

Consider counting the costs of learning because it is not only financially expensive and irresponsible to do so. If you fail in understanding and doing this, it could spell disaster for your education. 


No, we can’t see the future. But we can always imagine what’s going to happen when we learn something. 

When we forecast the effect of a learning track, we get an idea of what we can potentially become when we acquire a skill. 

For example, when we learn messenger marketing (which is becoming an essential part of social media marketing), we can imagine what we can potentially achieve with it. Consider the following questions…

  • Are we going to increase the number of leads, conversions, or retentions when we become skilled in it? 
  • Are we going to have more clients? 
  • Are we going to grow our business? 

In forecasting the effects of learning a skill, you also have to consider that it affects YOU and



A skill is not a skill unless it gets implemented. Otherwise, it is just the concepts that you have in your head. Ultimately, if this is the case, you have wasted your time learning that skill. 

For example, learning about Facebook marketing involves creating an optimized Facebook Business Page. It’s great knowing that you need to make sure to include essential details and a clear call to action. But if you don’t actually create your own business page, it will just be useless to you. 

Active skill learning always involves you being able to use it in your professional, business, and personal life. Always keep this in mind when choosing and learning a skill. 

Learn Quickly when you DiSSS or Tim Ferriss’ Meta-Learning Process   

Now that you’ve counted the cost, forecasted, and have a plan to implement, you now need a process to learn. 

Fortunately for you, Tim Ferriss created a process from his book “The 4 Hour Chef” that you can use to learn a skill the soonest possible. 

Here it goes… 


The first thing you have to do is to deconstruct a skill. This means that you need to know its inner workings or processes. 

Take, for example, Content Creation in social media marketing. You need to understand that its process includes 

  • setting goals 
  • market research 
  • content planning 
  • content creation publishing 
  • gathering feedback 

To know this, you need to be able to observe and see how each step works. 

Once you know this, it becomes easier for you to go through the process of learning. 

Suffice to say, deconstruction is the first step you have to take to master any skill.  


You can’t just use any material or content in learning. It has to be directed to the goals you have. 

Also, in selecting, you can consider the following things: 

  • Cost
  • Length of Time
  • Availability of Mentorship 

Think about it if you want to learn how to use Instagram for your fashion business. It would be more prudent if you purchased a course entitled “Instagram for Your Fashion Business” instead of just buying “Instagram for Dummies.” So you have to select the right material for studying for your goals. 


Learning a skill involves a logical progression. This means that you can’t advance in something without learning prerequisite skills. It’s like a karate black belt. He or she won’t be able to develop to the highest level without understanding the basics and continuing. 

The same thing happens through the learning process. When we skip ahead and miss out on critical processes and skills, we fall in danger of not learning a skill or skill set. 

For example, if you want to be able to use Facebook Ads effectively, you don’t just go boosting your post. You need to be able to understand your offer, your market, and the details of how Facebook ads work. Otherwise, you run into the failure of your ad getting disapproved or not even converting. 

Always remember that you have to follow a logical progression when learning. 


A lot of people who take courses or vow to learn, fail to follow through. They always make the excuse that they lack the motivation to learn. 

But that can be remedied by considering one thing – STAKES. 

When we undertake a goal without any stakes, then we fail to keep up our motivation. 

Consider learning Visual Branding; if we lose or gain nothing out of learning how to create a compelling visual brand, then we don’t really advance at anything. We just learn concepts and fail to implement them. 

In using stakes, we have to consider the following kinds of it and use them: 

  1. Positive Stake. What do we gain if we learn a skill or finish a task? Think of this is a reward when we become successful.
  2. Negative Stake. What do we lose when we fail in our learning or task? This is more effective since we are all risk-averse. 

Remember to have stakes, otherwise learning will not matter as much. 

Now that we have an idea of how to learn let’s now look at an actionable process of goalsetting for learning. 

What A Healthy Breakfast Taught Me About Goalsetting and Learning or the OATS Method 

I’ll never forget breakfast with my dad. He taught me a powerful lesson while we enjoyed a hearty bowl of oatmeal. 

He told me that in goalsetting and learning, we need to have OATS. 

What does he mean by that? Well, it stands for…


Let me break it down to you… 

Imagine if you are learning how to use Pinterest for your business. You have to start with your …


This means you have to know what your end goal is. In this case, it could be increasing the number of followers. 

Then you need to know what you are going to do to achieve that. That would be the …


These are the actions that you have to commit to. You need to do these things so that you can achieve what you have set your mind to do. 

So you list them down and prioritize according to a timeline. It could be creating content and also connecting to other users. It depends on what you think is essential to you. 

You then have to consider that the activities you do must fit a …


Never forget that time is a limitation that we all have. That is why you have to consider and also allocate the timing of the activities that are set out. 

If you fail to do this, not only will you be wasting time but also energy and money. 

Do everything you commit to doing because, in the end, you have to do … 


Goals aren’t goals unless they are measurable. That is why you have to check your progress consistently. You also have to check if you have achieved what you have set for. 

If you don’t systematically evaluate your process, then you will never know if what you did worked. 

Now learning social media marketing might be a challenging task. But if you have a strategic framework in learning it, just like the one here, then you will have a better chance of learning it quickly and more efficiently.