We all know that creatives can use social media to promote themselves and their art. But you have to ask yourself...
HOW DO YOU DO IT?
Well, imagine this...
You're a social media professional who often goes on trips to Baguio.
But frankly, the magic is lost. With the traffic, nosy tourists, and rapid urbanization, you long for the days when the City of Pines isn't as congested as it is.
But one night, one of your friends Ardi , invites you to look at a different side of the city. You agree. After all, you're tired of the umpteenth visit to Burnham Park, Mines View, and all the other places tourists congregate. Also, you're sick of looking at your friends dancing to the tune of Tala.
We've all heard about how social media helps in branding. But you have to ask...
Before we answer that, let me tell you a story of three people.
Barney knows how to create the perfect Filipino-Korean fusion burger. So it's natural for him to start a food truck selling these delectable sisig and kimchi combo treats. But even if he makes what his die-hard customers call "a Filipino-Korean culinary revelation," it seems he can't strike it big in his city.
Because when he looks at the competition a couple of steps away, he sees a lot more people coming in. Also, he's not the only food truck vying for the attention of customers. It seems that he's just one of the people serving "fusion cuisine." And it's hard for Barney's restaurant business to be remembered.
So even if Barney wants to grow his business, he can't seem to get more customers.
Here's another one...
Happy New Year! It's over a week now, and there are lots of things to do for you and your social media. Here's the question, though...
Have you thought about setting goals for your social media activities?
Before you answer this question, let me show you a couple of scenarios...
Carl is the owner of a restaurant. And while he's glad that things worked out well in 2018, he wanted to level things up in 2019. It's not just about the operations of his business. He also wants to have more customers in his restaurant.
He decided to use his restaurant's social media accounts (Facebook, Instagram, etc.) for that coming year. But too bad, he doesn't have a clear plan of action on what to do.
And because he doesn't have a plan, the efforts that he does in social media are not as efficient as he wants it to be.
Here's another one...
Let me be clear, any form of technological advance is bound to have danger in it. And that includes social media.
Oh, I should know. As a copywriter who frequently works, gets clients and relaxes in the social media space, I have felt the dangers that are present in it.
Let me tell you my story...
I've been working as a copywriter since late 2017. And as part of my work, I need to go through and use social media in lots of different forms.
But even if social media is a tool, and let's face it, a source of enjoyment and relaxation, I am fully aware of the dangers that it poses.
For example, I tend to get distracted and lose focus on the work that I am supposed to do. Why? I have to continually check the notifications on every social media platform that I have. It could be through Facebook, LinkedIn, Twitter, etc.
I noticed that this has left me addicted to just looking at the accounts that I have. And honestly, I just stopped right here so I can see who gave a reaction to a recent post.
And now that I'm back, perhaps the worst thing that I experienced in social media is someone impersonating me. Some jerk took a photo of myself and connected with my female friends. Later that person was asking for nude pictures from them.
While it's good to know that my female friends know who I am, it's still unnerving, and I hope this won't happen to anyone at all.
But let's face it, social media, like any internet technology, has its dangers.
And sadly, my story isn't unique. Because you could be ...
Social Media will always be a part of digital marketing. In fact, we can say that both intertwine to form a partnership. And this partnership has affected the world in more profound ways.
When used, it can impact your job, business and freelancing career. But when you use both, it can grow and scale your business or goals by leaps and bounds.
In fact, it will help in ways you never thought possible. And when this happens, surprising things occur.
Think about it. Why don't you imagine yourself...
As a freelancer, it can help you position yourself to the right audience. And when this happens, you will have an immense advantage. It helps you get the clients you want and deserve.
As an employee, knowing how to use these can help you in building an edge. It can put you above the rest of the workforce. And this can spell a raise or a promotion.
As an entrepreneur, this can help you reach out to the people who need your products and services. In turn, it enables you to get the profit that will run and grow your business.
But you have to ask...
So you think that using social media marketing will always give you success.
Think of the following scenarios…
You’re a freelancer handling social media accounts for a restaurant. You were expected to increase the number of followers and likes to your client’s page. But it’s the end of your contract, and you could hear crickets and no likes.
You were assigned by your boss to handle lead generation using chatbots. But even if you made all the necessary action, you still haven’t gotten the number of leads.
You own a business and decided to launch a course that shows your expertise. You then create a team that helps you harness Facebook ads. But at the end of our campaign, you don’t even get a conversion.
It sounds sad, but it’s always a possibility to fail in whatever you do. And of course, this includes working in social media marketing.
Here’s the thing, knowing, and having the skill isn’t enough. It still depends on one crucial thing.
If you cannot execute plans correctly, you are in danger of failing spectacularly.
You might know every strategy and skill that comes with working in social media marketing. But if your execution sucks, it’s as if you know nothing at all.
So in this article, we’re going to understand why it isn’t working for you through the following things…
1. Why Do You Use Social Media Marketing
2. Pathologies of Execution
3. Overcoming The Pathologies of Execution
So let’s get to it starting with…
WHY WE REALLY USE SOCIAL MEDIA MARKETING FOR BUSINESS
Understand that when you are doing business, you are selling. And for you to be successful in selling, you need three essential things. These are …
When you use social media marketing, you have to keep these things in mind. Your end goal isn’t just to get likes. What you do is to ultimately get one, a combination, or all of those three.
The work you do in social media to get leads, conversions, and retentions involves the MARKETING FUNNEL.
The marketing funnel involves these stages…
Knowing these things, you now know what to aim for when doing your social media work.
But even if you do know these things, a question remains.
What stops me from executing correctly?
Even if we have everything we need, we don’t become successful because of the …
PATHOLOGIES OF EXECUTION
The pathologies of execution are reasons why a plan is not accomplished efficiently or is not a success at all.
Professor Stanley Ridgley discusses five in his lecture on Strategic Thinking Skills.
These are …
1. Omission of Responsibility.
Goals don’t work unless you actually commit to them.
Here’s a scenario…
Josh was assigned to work handling the Facebook page for his client. The problem is, he doesn’t take it seriously. It’s as if he doesn’t have a sense of responsibility at all.
The bottom line is this, your social media marketing won’t work if you or your team don’t take responsibility.
If there is no commitment, there is no result.
One of the flaws we have as human beings is that we overestimate.
We have a tendency to assume that we can produce more with the insufficient resources we have. These resources can either be time, money, or energy.
When we overpromise and don’t have these resources, we overreach and ultimately fail.
3. Breakdown of Communication and Coordination
No matter how tight a plan is, there are still instances where mistakes can happen. Why? Because there are forces, we can’t control.
And to overcome this, we have to communicate and coordinate with our teams and clients continually.
Because when there is a breakdown in communication and coordination, failure is unsurprising.
4. Poor Intelligence
Knowing is half the battle. It’s the same thing with social media marketing.
You at least need to know what you are dealing with. This means understanding the following things…
Knowing this is intelligence. And if you have little or none of this, your business is running blind.
You have to understand that a business is dynamic. If nothing changes for a long time, you are in danger of losing your success.
The same goes for social media marketing. Because in a world where people continuously use social media, if you don’t take action, you stay behind.
No doubt, we all want to overcome these in our work in social media marketing.
That’s why we’re also going to tell you …
WHAT YOU NEED TO DO TO OVERCOME THE PATHOLOGIES
1. Extreme Ownership
Jocko Willink has this to say about being responsible,
“any team, in any organization, all responsibility for success and failure rests with the leader. The leader must own everything in his or her world. There is no one else to blame. The leader must acknowledge mistakes and admit failures, take ownership of them, and develop a plan to win.”Jocko Willink
This is EXTREME OWNERSHIP. Whether you are part of a team or leading a team for social media work, you have to consider yourself the leader of it.
You have to make sure that you take responsibility and ownership of the projects or tasks assigned to you.
This is how we beat the omission of responsibility.
2. Practical Understanding
We have to understand our capabilities. Why? Because we have to be practical as well.
It’s great when we have goals that go above and beyond. But even in social media, where results can also surprise us, we have to know what we can do.
In knowing this, we don’t fall short trying to overreach.
3. Swift Communication, Tight Coordination
We have to be able to communicate as soon as we can whenever there are changes. It has to be as quick as possible.
It’s not just sending messages regularly. It means giving relevant information promptly.
This also means that coordination should be streamlined. It should be clear what the process should be.
Because when your communication is swift and your coordination tight, you beat breakdown.
4. Strategic Intelligence
You have to know how to get the right kind of information that will help you and your social media marketing.
This means being able to understand the right things on your…
You have to think strategically.
5. Constant Strategic Action
Movement is a sign of life. This also holds true when it comes to social media marketing.
That’s why you have to continually need to take action in your work as a social media professional.
No doubt, you have to wait and keep still at some moments. But when you consistently commit to taking action, it helps you go beyond inertia.
Understand that we are not perfect. We occasionally fail when we face these pathologies of execution. And now that we know these, we have a better chance at success in our social media marketing.
Is there a right way to learn social media marketing? Considering the way we each learn uniquely, I think there is no one correct answer.
But with all the materials and content made available, it’s a challenge learning things most efficiently and quickly possible.
Think about it, you may be …
…a worker who was assigned a task in handling the social media of your boss
…a freelancer wanting to learn how Instagram works for business
…a businessman or entrepreneur who needs to know how to set up a Facebook page
There’s a likely chance that you need to know how things work the soonest possible time so that you can decide and take action.
And for you to do that, you need to be able to learn and implement faster than your competition.
And the way to do that is to learn strategically.
But how do you do that?
In this article, we’re going to introduce a framework that you can use to learn social media marketing in the most efficient and fastest way possible – strategic learning.
We’re going to talk about…
What Are Your Learning Goals?
One easy way to cut down on the time in learning a skill is to understand what and why you have to learn. Why? Because we simply cannot accommodate all materials and content in learning, knowing that we have limited resources. These resources, which could be time, money, and energy must be conserved so we can work in the best way possible.
So let’s look at the kind of goals that we have to consider starting with …
Professional goals aren’t just limited to moving up the corporate ladder or gaining a higher position in an organization. In this instance, a professional goal means building an edge by getting relevant, marketable skills. These marketable skills will put you above the rest of the professional crowd, or at the very least, get you noticed by potential clients, customers, or employers.
When this is your goal, you have to focus on not only getting certified and recognized. You also have to work in becoming competent and being able to produce results that potential clients, customers, or customers need.
Ultimately, your focus in learning for your professional edge is to get a skill set that shows competence.
Alright, you’re not really learning because you want to get hired. You want to master social media marketing because it’s this newfangled thing that can get you more business.
Social media marketing can indeed help you in making your business more well known. But you have to consider this when learning social media, ultimately your goal in using social media is to get more leads, sales, and retentions.
What do I mean by this? Here it is…
Whatever your business goals are, look at learning through the lens of those three things.
Of course, you are learning something (like social media marketing) not merely because of professional or business reasons. No doubt you’re learning it because to you this is something fun or enjoyable.
In the end, there is a guaranteed satisfaction when it comes to mastering something. With that in mind, your learning for personal reasons can help you stay motivated as you go through all the learning and material.
So know your goals. And keep these in mind when you prepare yourself using the next step…
It’s foolish to just get into a program without considering it first. No doubt, you are excited to follow through after reading an article, watching a video, or finishing a course. But if you just go through the material without preparation, you’re absolutely going to fail.
So consider these three things before actually making plans…
The burden of living is that it has limitations on everyone. We all have limited resources that we have to use to achieve in whatever plans or goals we set out.
Consider the following limitations when it comes to your learning in social media marketing:
Consider counting the costs of learning because it is not only financially expensive and irresponsible to do so. If you fail in understanding and doing this, it could spell disaster for your education.
No, we can’t see the future. But we can always imagine what’s going to happen when we learn something.
When we forecast the effect of a learning track, we get an idea of what we can potentially become when we acquire a skill.
For example, when we learn messenger marketing (which is becoming an essential part of social media marketing), we can imagine what we can potentially achieve with it. Consider the following questions…
In forecasting the effects of learning a skill, you also have to consider that it affects YOU and
THE PEOPLE AROUND YOU.
A skill is not a skill unless it gets implemented. Otherwise, it is just the concepts that you have in your head. Ultimately, if this is the case, you have wasted your time learning that skill.
For example, learning about Facebook marketing involves creating an optimized Facebook Business Page. It’s great knowing that you need to make sure to include essential details and a clear call to action. But if you don’t actually create your own business page, it will just be useless to you.
Active skill learning always involves you being able to use it in your professional, business, and personal life. Always keep this in mind when choosing and learning a skill.
Learn Quickly when you DiSSS or Tim Ferriss’ Meta-Learning Process
Now that you’ve counted the cost, forecasted, and have a plan to implement, you now need a process to learn.
Fortunately for you, Tim Ferriss created a process from his book “The 4 Hour Chef” that you can use to learn a skill the soonest possible.
Here it goes…
The first thing you have to do is to deconstruct a skill. This means that you need to know its inner workings or processes.
Take, for example, Content Creation in social media marketing. You need to understand that its process includes
To know this, you need to be able to observe and see how each step works.
Once you know this, it becomes easier for you to go through the process of learning.
Suffice to say, deconstruction is the first step you have to take to master any skill.
You can’t just use any material or content in learning. It has to be directed to the goals you have.
Also, in selecting, you can consider the following things:
Think about it if you want to learn how to use Instagram for your fashion business. It would be more prudent if you purchased a course entitled “Instagram for Your Fashion Business” instead of just buying “Instagram for Dummies.” So you have to select the right material for studying for your goals.
Learning a skill involves a logical progression. This means that you can’t advance in something without learning prerequisite skills. It’s like a karate black belt. He or she won’t be able to develop to the highest level without understanding the basics and continuing.
The same thing happens through the learning process. When we skip ahead and miss out on critical processes and skills, we fall in danger of not learning a skill or skill set.
For example, if you want to be able to use Facebook Ads effectively, you don’t just go boosting your post. You need to be able to understand your offer, your market, and the details of how Facebook ads work. Otherwise, you run into the failure of your ad getting disapproved or not even converting.
Always remember that you have to follow a logical progression when learning.
A lot of people who take courses or vow to learn, fail to follow through. They always make the excuse that they lack the motivation to learn.
But that can be remedied by considering one thing – STAKES.
When we undertake a goal without any stakes, then we fail to keep up our motivation.
Consider learning Visual Branding; if we lose or gain nothing out of learning how to create a compelling visual brand, then we don’t really advance at anything. We just learn concepts and fail to implement them.
In using stakes, we have to consider the following kinds of it and use them:
Remember to have stakes, otherwise learning will not matter as much.
Now that we have an idea of how to learn let’s now look at an actionable process of goalsetting for learning.
What A Healthy Breakfast Taught Me About Goalsetting and Learning or the OATS Method
I’ll never forget breakfast with my dad. He taught me a powerful lesson while we enjoyed a hearty bowl of oatmeal.
He told me that in goalsetting and learning, we need to have OATS.
What does he mean by that? Well, it stands for…
Let me break it down to you…
Imagine if you are learning how to use Pinterest for your business. You have to start with your …
This means you have to know what your end goal is. In this case, it could be increasing the number of followers.
Then you need to know what you are going to do to achieve that. That would be the …
These are the actions that you have to commit to. You need to do these things so that you can achieve what you have set your mind to do.
So you list them down and prioritize according to a timeline. It could be creating content and also connecting to other users. It depends on what you think is essential to you.
You then have to consider that the activities you do must fit a …
Never forget that time is a limitation that we all have. That is why you have to consider and also allocate the timing of the activities that are set out.
If you fail to do this, not only will you be wasting time but also energy and money.
Do everything you commit to doing because, in the end, you have to do …
Goals aren’t goals unless they are measurable. That is why you have to check your progress consistently. You also have to check if you have achieved what you have set for.
If you don’t systematically evaluate your process, then you will never know if what you did worked.
Now learning social media marketing might be a challenging task. But if you have a strategic framework in learning it, just like the one here, then you will have a better chance of learning it quickly and more efficiently.
Is it worth becoming a social media marketing professional?
Well, is it?
Think about the following situations…
You might be a newbie freelancer who has no idea what kind of work to do. You see influencers or social media managers earn thousands of dollars.
You might be an employee working in an office or telecommuting. You also happen to be part of your company’s marketing department. You then got information that social media professionals get promoted.
You might be a CEO or entrepreneur who realized that your company needs to grow. You noticed social media can help you in growing your business.
Yes, you might be a freelancer, employee, or business leader. Social media marketing has become a valuable skillset that you MUST USE.
And when you use it, you become part of an industry that has more than 50 million players. You become a social media marketing professional.
It’s great knowing that social media can grow a business or advance career prospects. But aside from that, you ask a question that comes to mind seeing all this potential.
WHAT’S IN IT FOR ME?
After all, why would you learn to work in social media if you have no idea what you’re going to get out of it?
So in this article, we’re going to look at the following things…
1. Who Are Social Media Marketing Professionals?
2. What Are the Benefits of Being a Social Media Marketing Professional?
3. What’s My Value as a Social Media Marketing Professional?
Let’s get to it…
WHO ARE SOCIAL MEDIA MARKETING PROFESSIONALS?
I’ll make a correct guess. You have at least one social media account. It could either be Facebook, Instagram, Twitter, etc. It’s a part of life right now.
But let me tell you this …
If you don’t use your social media accounts to profit, you are wasting your time having one.
There’s so much potential and growth from social media. With that in mind, individuals and groups have used it. They have used social media to get more awareness, promote causes, get more money, and more.
The thing is, not everyone who has a social media account can use social media well.
This is where social media marketing professionals come in. Now let’s define what makes a social media marketing professional.
A social media marketing professional uses social media for themselves and for others.
With that in mind, a social media marketing professional has the …
…to use social media so that they can profit and help others profit from it as well.
These professionals who work in social media can be any of the following:
These are people who understand the scope of social media and how it affects a business or a goal.
Usually, they know enough to plan, create, and execute strategies. Also, they tend to help a broader and undifferentiated client base.
Here are some social media marketing professionals in this area:
a. Social Media Managers. These can be a team leader or head or even an individual. They usually manage the social media presence of a company or organization. Most of the time, they do everything or manage people to do this.
b. Social Media Strategists. These are individuals who plan, create, and help execute strategies.
Usually, businesses or organizations have unique needs in their social media. This is where specialists come in.
They have specialized knowledge. This makes them valuable to a specific target market or audience. Usually, the value they create is not in the specialized service that they provide. They create massive value that creates massive results.
Social media marketing professionals who are specialists are usually:
a. Platform and Technology Experts. Social media is dependent on platforms like Facebook, Instagram, or Twitter. It also leverages technologies like messenger marketing, algorithms, or other technical developments. These specialists tend to find ways to maximize these. And when this happens, there are exceptional gains and significant savings.
b. Niche Specialists. What may work in one industry may not work in another. For example, fashion industry experts find it hard to use their skills in the health industry. Every niche harnesses unique rules to succeed. Niche specialists find ways to succeed. And they do this with their intimate knowledge of the industry they are working for.
3. Business Leaders
Yes, social media marketing professionals partner or work for businesses or organizations. But that doesn’t mean that they can’t be industry leaders themselves.
We cannot deny the use of social media in business. That’s why some individuals in social media have leveraged their skills. Some have become leaders industries.
Social media marketing professionals can become the following leaders:
a. Agency Owners. These are entrepreneurs and established business owners. They used their social media skills as a thriving business. They have created businesses that have consistent growth and success.
b. Corporate executives. These are business leaders working in a company. They could either be CEOs, CMOs, or even COOs. With their expertise in social media, they grow thriving companies or organizations.
Knowing who social media marketing professionals are, you can then become one of them.
But the question remains…
WHAT ARE THE BENEFITS OF BEING A SOCIAL MEDIA MARKETING PROFESSIONAL?
Why, indeed, will you learn and become a social media marketing professional.
Here’s the thing, there has been a rise in the number of workers in this industry.
No doubt, they have gotten into this profession because of the following reasons…
Yes, money talks. In social media, a trained professional can earn as much as $50,000 – even more.
And of course, this is more than salaries. It can also include the number of sales, commissions, and other profit. And this can come from the profit generated by using social media.
It isn’t unheard of that some companies and organizations earned millions of dollars. And this is from only a single social media campaign!
So yes, social media marketing professionals recognize that theirs is a lucrative profession.
2. Relevant Skill Set
It is no secret that social media has become a part of everyday life. That’s why an understanding of it can help people with worthy causes.
The skills of a social media marketing professional are useful for providing value. It’s not only in a corporate setting but also for non-profits.
3. Growth Potential
Yes, social media still has the potential to grow. And not only that, but it also helps people reach out to expand their networks.
Now, those are some of the benefits that you can get working in social media.
But to drive it in and add relevance to this information, you have to have an …
UNDERSTANDING OF YOUR VALUE AS A SOCIAL MEDIA MARKETING PROFESSIONAL
People don’t often recognize their real value. This is true, whether it be on a personal or professional level.
But when one has an idea of knowing their value, they are sure to…
That’s why you have to know the potential value of a social media marketing professional.
So you have to go through the following process…
1. Knowing the Right Target Market
There’s a saying that goes like this,
If you sell to everyone, you sell to know one.
Understand that your services will not fit every single potential client or customer. That’s why you have to choose the ideal target market for your service.
2. Knowing the Cost Your Service
Yes, there are industry standards when it comes to getting paid. And since there is consistent growth in the social media industry, it also holds true.
But make no mistake, you can get paid more when you know the cost of doing service to your clients.
3. Knowing the Potential Value You Provide
Of course, businesses hire those who work in social media as a way to gain more.
If you can position yourself as someone who gives them a massive profit, then you are on your way to getting hired.
Being a social media marketing professional has incredible potential nowadays. You should be able to take advantage of this.
Yes, you may find other benefits of working in social media. But if you have no idea how it can benefit you, you can start with this.
It’s time to choose from the many social media marketing courses out there.
Because you know that it’s going to be worth your time and money to upgrade and increase your skillset. Think about it, you could either be a freelancer, remote worker, or entrepreneur, and you want to …
…see yourself attract more qualified leads, sales, and repeat customers or clients.
…hear yourself say that you can actually get things done.
…feel the accomplishment of getting paid better doing an excellent job.
When you invest in learning in an effective course, you not only build up yourself. You also get to add more value to your present and potential clients.
But let’s face it, there are tons of courses to choose from! Where do you even begin?
Whether you like it or not, choosing from all the social media marketing courses can help you. Or it can be a waste of time, effort, and money.
You don’t exactly have all the time and money in the world to buy all the courses out there. It’s better to perform due diligence before purchasing the course that’s right for you.
So in this article, we’re going to look at …
…in considering the right one among all the social media marketing courses out there.
What You Need to Consider For Yourself
You can’t dive into something without considering how it will affect you. The same thing holds true in choosing from the many courses out there. Look at the following things before committing your time, money, and effort.
You need to ask yourself why you need to buy a social media course. Decide if you’re doing this for business, freelancing career, or to upgrading your skillset. It’s easier to get into the curriculum and finish it when you have clarity in your goals. Otherwise, you’re going to waste your time and money.
When you buy any online course, it’s not only an investment in money. You also have to consider the time and effort you put into it. Because let’s face it, buying a course does not make you an expert. You have to use the resources of time and energy. You also need to practice to make sure that you will get the best bang for your buck.
Of course, the motivation for buying an online course means you will gain an expanded skill set. But if that is the only thing that you will get, then you get limited gains from your investment. If the online course you bought does not give you access to…
…then the course won’t be worth it.
Of course, there are other considerations that you have for yourself. But start with those three before leaping off to buy that course.
When you have an idea about what you want to get out of the potential social media marketing course that you’ll buy, you’d need to know …
What To Avoid
Let’s face it, it’s actually easy to create a “course.” Every wannabe guru can list down potential topics and create content out of it. Sooner or later, they will market it to sorry individuals. These same individuals will then experience buyer’s remorse. And there’s regret after purchasing a shoddy “social media marketing course.”
That’s why you have to consider the following things as well before being prey to those “gurus.”
If the course is content without actionable steps, consider it a red flag. Remember, you don’t buy a course because of content. You bought it for the steps it will give you to become skilled or experienced. Worse still, you can google the content that they are selling. You don’t want that! You’re not paying for someone to search Google to give you the answers.
Yes, there are courses out there that aren’t relevant anymore. But there are still people buying them because of marketing hype. Don’t fall into the trap of purchasing an outdated course because of hype. It will do harm to your reputation when you act on their irrelevant advice.
TOO MUCH HYPE, NO SUBSTANCE
You’ve seen a lot of advertising online about these courses. An effective advertising campaign to sell it would show promise. But if it shows too much hype, you have to be careful. Because you don’t need the hype. You are after the substance that will help bring your skills up.
Sure, the course may have the best and up to date content. But if there is no accountability in…
…you’re better off not buying that course. A practical course aims to help you. It guarantees your success – not in skills but also in growth opportunities.
You don’t want to experience buyer’s remorse. Don’t limit your decision to the hype. You need to get your goals straight and perform due diligence.
That’s why you’ll need to know …
What To Look For and What To Do Next
Look at the following things before purchasing and committing to your choice.
You are getting skills out of a course. In learning skills, there should be up to date and relevant content. The content should be actionable. Ask yourself …
What to Do:
A good teacher can turn even the most boring subject into a joy to learn. A bad instructor can turn even the most exciting topic to torture tools. And better yet, you need to look for instructors who invest their time in your success. They go beyond mere resource persons and become mentors, who provide lasting value. Ask yourself …
What to Do:
Learning and building a skillset doesn’t come in a vacuum. You need a community to interact with. This community can not only help you develop your skills. It can also be a potential source of customers or clients. It’s also a way to be accountable in building yourself as an expert and a professional. Ask Yourself…
What to Do:
With your goals in mind, you need to weigh in your resources. You have to count the cost of investing in a program. Of course, this isn’t about money. You also have to consider the energy, effort, and time. And let’s not forget the potential that you are aiming at. Ask Yourself…
What to Do:
The marketing must have persuaded you. You want a course that is effective for you and your business, career, or employment. You want something that will not only add to your credentials but also give you a useful skillset. Ask yourself…
What to Do:
You deserve to get ahead in the game. Whether you are a…
…investing in your skills is going to be worth your while. With this guide, you can have a more informed decision-making process.
After all, you deserve the right investment for your learning and goals.
What makes a competent and capable social media marketing professional?
Consider the following scenarios…
Jack is a newbie freelancer. He finally decided to become a social media manager. But with so much information out there, he doesn’t know where to begin.
Gina is a fresh college graduate of marketing. Luckily she got hired in a large insurance company with a big marketing department. She got assigned as a social media specialist because of her training. But she didn’t actually study social media in university. In fact, she’s overwhelmed. Why? She only knows how to post on Facebook, Instagram, and Twitter. She has no idea how social media works.
Joe finally built a second branch of his restaurant. His possibilities are endless! So he decided to try his hand on learning how social media works. But with a lot of tasks and responsibilities around, he doesn’t have the time to do it. So he’s thinking of looking for someone to handle social media. The problem is, he doesn’t know who to look for.
These individuals have no idea what a social media marketing professional is. They also have no idea what this kind of specialist must know to become successful.
And you reading this…
You might be someone who wants to know what a social media marketing professional must know. Because beyond the title…
Social media marketing professionals perform an essential role in growing a business today.
Here’s the surprising thing…
A LOT of social media marketing professionals don’t know what they’re doing.
It’s both amusing and alarming to know.
If only knowing how to use Facebook or Instagram makes someone a “social media marketer”, then it’s a red flag. Because there’s more to social media marketing than that.
And here you are, a freelancer, remote or office-based worker, or entrepreneur. Imagine competing or choosing from them.
What do you have to do next?
Well, start by knowing what a social media marketing professional MUST KNOW. And in this article, we will look at the essentials that you need to look for in becoming or choosing one.
We’re going to look at…
1. What a Social Media Marketing Professional Provides
2. The Core Competencies of A Social Media Marketing Professional
3. The Level of Mastery
So let’s get into it.
What a Social Media Marketing Professional Gives To Its Employers and Clients
Be careful, be very careful…
If someone claims to be a “social media manager” or “social media marketer” and their knowledge and skill set are limited. It’s not in your interest to learn or hire from them.
Their limit will spell the demise of your career or business.
So when looking for a social media marketing professional, they should have at least an understanding of the following:
1. Planning, Creating and Executing Strategy
2. Content Creation and Publishing
3. Management of Accounts and Groups
4. Leads, Conversions, and Retentions
5. Feedback and Insight
PLANNING, CREATING AND EXECUTING STRATEGY
The social media marketing professional you choose should have a grasp of strategy. Or, if you already have an idea in place, they should be able to execute it according to their skills and experience.
They need to think in a strategic way of teaching you or helping you grow your career or business.
CONTENT CREATION AND PUBLISHING
When people think about social media, they not only think of the platforms (Facebook, Instagram, etc.). They also think of the posts that come out. This can be video, text, images, and a lot of different things.
This is content. A social media marketing professional should know how to handle this. This includes planning, creating, and sharing it across the vast social media landscape.
And along with strategy, people working in social media have to work on this most of the time.
MANAGEMENT OF ACCOUNTS AND GROUPS
The term social media often associates with platforms and communities. Social media workers work on managing social media accounts on social media platforms. Not to mention handling the communities that revolve around them.
If you want to work in social media, you have to handle and optimize these accounts and groups. If you are looking to hire a professional, you should also see that they have an idea of how to handle this.
LEADS, CONVERSIONS, AND RETENTIONS
Every business needs leads, conversions, and retentions. Why? Because these bring in the lifeblood of a business – CASH. Here’s how…
FEEDBACK AND INSIGHT
In a world full of noise, there is a lack of relevant feedback and insight. Your business or career needs this to succeed. With professionals out there, the absence of feedback and insight is baffling.
Feedback lets you know what needs to improve in your business or career. It becomes a mirror that shows you as you are. Insight provides you with an understanding that makes you better.
A competent professional working in social media will provide you feedback and insight. This, in turn, will help drive your career or business.
Now that we have an idea what a social media marketing professional can provide or teach us let’s look at …
The Core Competencies of A Social Media Marketing Professional
Let me say this,
If you only know how to use Facebook or any social media platform, you don’t deserve to be called a social media marketing professional.
It’s harsh, I know. But we learned what a competent social media professional gives you.
Now, let’s look at the Core Competencies that make the best social media marketing professional. These are…
1. Marketing Strategy
3. Content Creation and Management
4. Lead Generation
5. Platforms and Technologies
6. Client/Customer Acquisition and Retention
The professionals you hire should knowledge of how marketing works.
At its very essence, social media marketing is marketing on steroids. What does that mean? With the power of the internet, it can multiply any marketing effort.
If you’re looking for someone to harness this, you need someone who understands marketing strategy. Marketing strategy uses the concepts of marketing to plan, create, and execute marketing. It’s used to grow a business. Combined with social media, it becomes a powerhouse that grows a business.
So if a potential mentor or professional has no idea how this will work for your business or career, then don’t hesitate to let them go.
At its very core, branding is the identity that our business and career show to the outside world. And when executed well, it not only attracts potential customers. It also makes us trustworthy, full of authority and sought after.
A social media professional MUST KNOW THIS. They have to be able, or at least have the potential, to build their own brands. Because if they haven’t practiced it on themselves, why would you trust them to handle teaching and helping you with branding?
CONTENT CREATION AND MANAGEMENT
Content is king. You can’t attract your target audience or market without making this. And the material that you produce for yourself or your business needs to attract, engage, convert, and keep the loyalty of your audience.
A social media marketing professional knows how to make the right content. And this should entertain, educate, and enlighten. This professional should also be able to teach you how to do it on your own.
We’ve talked about leads earlier. Now here’s another thing about it…
Leads are your captive audience.
Imagine your marketing effort as buying your ideal customers or clients. But it starts with getting them as leads. When they become your leads, you can engage and create a relationship with them to get a sale finally.
A social media marketing professional knows how to turn a cold audience into leads. This will become your best customers.
PLATFORMS AND TECHNOLOGIES
Social media won’t exist if there are no platforms and technologies to support it. Starting with the internet and the rise of platforms and communities, it’s growing at an astounding pace.
An understanding of these platforms and technologies will help you in advancing in your career or business. So a professional should at least know how this works.
They should know the following things:
CLIENT/CUSTOMER ACQUISITION AND RETENTION
Getting clients or customers is vital for a business. And more so when they come back for more of your offers.
The process of social media marketing lets a business get more of these. This is the system of getting sales.
A social media marketing professional should know how this works. Because to use social media well, it’s not limited to using the platforms. It also has to reach out and convert audiences and keep them.
I will repeat it again, a social media marketing professional isn’t limited to one thing. This professional should at least know and act on these core competencies.
Finally, we’re going to look at …
The Level of Mastery of Social Media Marketing Professionals
In the search for mentors or hires, you need to have an idea of their levels of Mastery.
In this case, we’re going to look at mastery through the lens of Robert Greene’s Mastery. These three levels include:
The level of understanding of apprentices is limited to the basics or none at all. They at least have the knowledge, and some experience and skill, on the fundamentals of social media.
Though you can learn from them, they cannot be your mentors. If you want to hire them, they present both risks and potential for you and your business. You have to know their character and how they can give you the value of your career or business needs.
Ask them about the following things:
1. What they know about the core competencies.
2. What their motivations are.
3. What their career or business direction is.
4. How they can give you value.
These are the actual professionals. Not only do they have an in-depth knowledge of the core competencies. They also have a track record of success.
If you aim to get them as your mentors, go for it. They will teach you much. But sooner or later, you will have to make sure that you will achieve mastery. Also, these are the people you have to hire to help your business.
Ask them about the following things:
2. Can you show me a portfolio or a sampling of your work?
1. What kind of social media campaigns have you accomplished?
3. If I hire you, how will you increase my leads, sales, or retention?
Rarely will you find masters. Not only are they experts, but they also transcend beyond professionalism. They can create a standing above their peers.
If you are a learner, get a mentor who is a master. Learn and even try your best to surpass them. If you plan to hire them, the potential benefits outweigh the costs.
By looking and emulating masters, you have a better chance to learn and elevate your business.
It’s generally hard to get the attention of masters. Much more to ask them questions. So for the most part, you can see the following things about masters…
You have to understand, you have the potential to become or hire the best kind of social media marketing professionals.
You could be a newbie freelancer, new hire, or entrepreneur. When you know what a social media marketing professional knows, you’re on your way to becoming or hiring the best one.