What’s In It For You? Becoming a Social Media Marketing Professional

Is it worth becoming a social media marketing professional?

Well, is it?

Think about the following situations…

You might be a newbie freelancer who has no idea what kind of work to do. You see influencers or social media managers earn thousands of dollars.

You might be an employee working in an office or telecommuting. You also happen to be part of your company’s marketing department. You then got information that social media professionals get promoted.

You might be a CEO or entrepreneur who realized that your company needs to grow. You noticed social media can help you in growing your business.

Yes, you might be a freelancer, employee, or business leader. Social media marketing has become a valuable skillset that you MUST USE.

And when you use it, you become part of an industry that has more than 50 million players. You become a social media marketing professional.

It’s great knowing that social media can grow a business or advance career prospects. But aside from that, you ask a question that comes to mind seeing all this potential.


After all, why would you learn to work in social media if you have no idea what you’re going to get out of it?

So in this article, we’re going to look at the following things…

1. Who Are Social Media Marketing Professionals?

2. What Are the Benefits of Being a Social Media Marketing Professional?

3. What’s My Value as a Social Media Marketing Professional?

Let’s get to it…


I’ll make a correct guess. You have at least one social media account. It could either be Facebook, Instagram, Twitter, etc. It’s a part of life right now.

But let me tell you this …

If you don’t use your social media accounts to profit, you are wasting your time having one.

There’s so much potential and growth from social media. With that in mind, individuals and groups have used it. They have used social media to get more awareness, promote causes, get more money, and more.

The thing is, not everyone who has a social media account can use social media well.

This is where social media marketing professionals come in. Now let’s define what makes a social media marketing professional.

A social media marketing professional uses social media for themselves and for others.

With that in mind, a social media marketing professional has the …

  • understanding
  • skill
  • experience

…to use social media so that they can profit and help others profit from it as well.

These professionals who work in social media can be any of the following:

1. Generalists

These are people who understand the scope of social media and how it affects a business or a goal.

Usually, they know enough to plan, create, and execute strategies. Also, they tend to help a broader and undifferentiated client base.

Here are some social media marketing professionals in this area:

a. Social Media Managers. These can be a team leader or head or even an individual. They usually manage the social media presence of a company or organization. Most of the time, they do everything or manage people to do this.

b. Social Media Strategists. These are individuals who plan, create, and help execute strategies.

2. Specialists

Usually, businesses or organizations have unique needs in their social media. This is where specialists come in.

They have specialized knowledge. This makes them valuable to a specific target market or audience. Usually, the value they create is not in the specialized service that they provide. They create massive value that creates massive results.

Social media marketing professionals who are specialists are usually:

a. Platform and Technology Experts. Social media is dependent on platforms like Facebook, Instagram, or Twitter. It also leverages technologies like messenger marketing, algorithms, or other technical developments. These specialists tend to find ways to maximize these. And when this happens, there are exceptional gains and significant savings.

b. Niche Specialists. What may work in one industry may not work in another. For example, fashion industry experts find it hard to use their skills in the health industry. Every niche harnesses unique rules to succeed. Niche specialists find ways to succeed. And they do this with their intimate knowledge of the industry they are working for.

3. Business Leaders

Yes, social media marketing professionals partner or work for businesses or organizations. But that doesn’t mean that they can’t be industry leaders themselves.

We cannot deny the use of social media in business. That’s why some individuals in social media have leveraged their skills. Some have become leaders industries.

Social media marketing professionals can become the following leaders:

a. Agency Owners. These are entrepreneurs and established business owners. They used their social media skills as a thriving business. They have created businesses that have consistent growth and success.

b. Corporate executives. These are business leaders working in a company. They could either be CEOs, CMOs, or even COOs. With their expertise in social media, they grow thriving companies or organizations.

Knowing who social media marketing professionals are, you can then become one of them.

But the question remains…


Why, indeed, will you learn and become a social media marketing professional.

Here’s the thing, there has been a rise in the number of workers in this industry.

No doubt, they have gotten into this profession because of the following reasons…

1. Financial

Yes, money talks. In social media, a trained professional can earn as much as $50,000 – even more.

And of course, this is more than salaries. It can also include the number of sales, commissions, and other profit. And this can come from the profit generated by using social media.

It isn’t unheard of that some companies and organizations earned millions of dollars. And this is from only a single social media campaign!

So yes, social media marketing professionals recognize that theirs is a lucrative profession.

2. Relevant Skill Set

It is no secret that social media has become a part of everyday life. That’s why an understanding of it can help people with worthy causes.

The skills of a social media marketing professional are useful for providing value. It’s not only in a corporate setting but also for non-profits.

3. Growth Potential

Yes, social media still has the potential to grow. And not only that, but it also helps people reach out to expand their networks.

Now, those are some of the benefits that you can get working in social media.

But to drive it in and add relevance to this information, you have to have an …


People don’t often recognize their real value. This is true, whether it be on a personal or professional level.

But when one has an idea of knowing their value, they are sure to…

  • provide their services with excellence
  • get paid what they are worth
  • find the right target market and audience

That’s why you have to know the potential value of a social media marketing professional.

So you have to go through the following process…

1. Knowing the Right Target Market

There’s a saying that goes like this,

If you sell to everyone, you sell to know one.

Understand that your services will not fit every single potential client or customer. That’s why you have to choose the ideal target market for your service.

2. Knowing the Cost Your Service

Yes, there are industry standards when it comes to getting paid. And since there is consistent growth in the social media industry, it also holds true.

But make no mistake, you can get paid more when you know the cost of doing service to your clients.

3. Knowing the Potential Value You Provide

Of course, businesses hire those who work in social media as a way to gain more.

If you can position yourself as someone who gives them a massive profit, then you are on your way to getting hired.

Being a social media marketing professional has incredible potential nowadays. You should be able to take advantage of this.

Yes, you may find other benefits of working in social media. But if you have no idea how it can benefit you, you can start with this.

Boaz Moldez